Abstract
Marketing management is the process of organizing and directing an enterprise’s activities related to research, production, and sales. It involves systematic market research aimed at identifying, creating, and satisfying customer demand for products and services while ensuring profitability. As a core managerial function, marketing is as essential as finance, manufacturing, research, and logistics.From a broader perspective, marketing represents a business philosophy that focuses on understanding customer needs and encouraging them to choose a company’s products through value exchange. It plays a critical role in determining the success of an organization by aligning its offerings with customer expectations.Marketing is often misunderstood as being synonymous with sales and promotion. However, there is a clear distinction between the two. Sales primarily involve direct, face-to-face interaction with potential buyers, focusing on closing transactions. In contrast, marketing uses various